Date: March 30, 2026
Location: Flower Mound Community Activity Center
1200 Gerault Road
Flower Mound, TX 75028
Time: 11:30 a.m. – 1:30 p.m.
CEU: 0.1
Sponsored By: REC Technology Inc.
Topic: How to Build a Rec Brand That Moves People: Takeaways from Dunkin Donuts and Uber
What if your parks & rec department had the magnetic brand awareness of Dunkin Donuts or Uber, inviting residents not just to consume, but to belong? In this session, join branding experts with experience from Uber, Google, and Rec Technologies to reveal how global brands can cultivate loyalty, emotion, and shared identity, and how those same strategies can elevate your rec department’s community engagement. You’ll discover how to craft a brand that feels human, design experiences residents rave about, and communicate with heart for maximum impact. Expect a fast-paced, practical conversation that leaves you inspired and equipped to shape a brand your community can truly rally around in today’s complex world.
Learning Objectives:
- Translate proven consumer-brand strategies into practical, community-centered branding approaches for public agencies.
- Identify opportunities to design branded resident experiences that create memorable, shareable moments across programs, facilities, and digital touchpoints.
- Apply human-centered messaging strategies to communicate a clear, authentic brand that resonates with their local community.